PRODUCT DESIGN LEAD & AI PRODUCT BUILDER.
Designing and building digital products from idea to working software.
Stuttgart, Germany · B2B SaaS · AI · Design Systems
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CONTACT GREG
LCM Digital
Feil, Feil & Feil
diconium digital solutions
Hio
White emblem
YourWork
FieldBots
PropOps
Complex products. Clear decisions.
From ownership to implementation.
Turning everyday school requests into connected workflows with AI.
One request.
Connected actions.
Calendar, communication and consent.
In development · Product demo.
Turning static project boards into visual maps, missions and team progress.
Progress you
can play.
Visual maps, missions and team progression.
Built and tested in working code.
Making complex construction planning consistent across web and mobile.
One system.
Web + mobile.
A shared design language for complex
construction-planning workflows.
Bringing shared-office presence and everyday conversations into remote work.
A shared
virtual office.
Spontaneous and scheduled video calls.
Adapting short-form video to finding and publishing job opportunities.
Discover work.
Through video.
Job search and publishing based on TikTok mechanics.
Making time tracking and route documentation usable for field teams.
Real work.
Focused tools.
Time tracking and route documentation.
Designed for different field teams.
Greg combined strong product ownership with precise execution and effective solutions to complex problems. His work contributed to improved product perception and user satisfaction, including an NPS increase from −30 to a peak of +10.
Adapted employer summary · Not a verbatim quotation
Greg consistently delivered excellent results and showed exceptional initiative. He introduced innovations into the design team's workflows, significantly improving collaboration within the team and across other teams.
Adapted employer summary · Not a verbatim quotation
Turn dense workflows, business rules and enterprise requirements into clear product experiences.
Make AI capabilities understandable, with clear human review, decisions and control.
Move from unclear requirements and early ideas to product concepts that can be tested.
Build scalable design foundations and close the gap between design and implementation.
I use AI not just to generate ideas, but to shorten the distance between design and working software.
Define the problem.
Choose a direction.
Make the idea tangible.
Try the interaction.
Connect flows, states
and edge cases.
Turn the design into
working software.
Check the details.
Refine the experience.
I’m Greg — Grigory Neupokoev. A Product Design Lead and AI Product Builder based in Stuttgart. I turn complex product problems into clear experiences and working software.
At LCM Digital (2022–2026), I led web and mobile redesigns as Acting Design Lead, guided a junior designer and developed the design system. I stayed involved through usability validation, design reviews and Design QA.
Over more than a decade in digital design, I’ve worked across B2B platforms, mobile apps and design systems. I like owning the whole journey: understanding the problem, challenging assumptions and staying involved until a solution works.
Today, I also build products with AI-assisted development. One is Classflow, an AI-first platform I’m developing to automate everyday school processes. It connects planning, communication and parent responses — turning an ordinary request into a connected workflow, with people still in control. Explore the case study ↗
CONTACT MEA freelance project, a full-time role,
or an interesting product challenge? Let’s talk.
gregneu.de@gmail.com
AI school workflows · Independent product
Classflow is an AI-first school platform I’m building to connect everyday planning, communication and parent responses. The idea grew out of my experience as a parent representative and school conference member.
A school trip is not just a date in a calendar. Someone needs to inform the right families, ask for permission, collect responses and follow up. I saw how much coordination sits between those tasks — even when the initial request is simple.
Teachers, parents and students have different responsibilities. Automation needs to respect those boundaries and make the difference between a proposed action and a completed action clear. A natural-language interface should reduce admin, not make people guess what happened.
01 / WORKFLOW MODEL
Workflow model · Product demonstration.
I own the product direction, information architecture, UX/UI and AI-assisted implementation. I work across the calendar, event structure, assistant and family-facing mobile flows — taking ideas beyond static designs into working software that I can test and refine.
The calendar remains the main workspace. The assistant sits next to it, so a teacher can describe a task without losing the timetable or context.
Trip details, parent requests and responses belong to the same event. The design connects these objects instead of sending people between unrelated tools.
I designed a review step around the event and related actions. The key question is whether people understand what the assistant is about to create or send, before they approve it.
The journey continues on mobile: students need the details, parents need a clear request, and the school needs to see the response in context.
02 / ROLE MODEL
Details, requests and responses.
Plans the event and reviews the assistant’s proposal.
Sees the trip details in the mobile experience.
Receives a focused request and sends a response.
Roles share the event context, not the same responsibilities or access.
A school platform organised around a shared calendar and structured events, with an assistant designed to connect planning, messages, reminders and consent. Text or voice can be a starting point; the familiar interface remains available for reviewing and editing the work.
Working product · Active development
The work shown here is a product demonstration, not a live school deployment. Adoption and time savings have not yet been measured. My next step is to validate the workflows with school teams, including whether they can confidently review the assistant’s actions.
03 / CURRENT STAGE
Idea to working product
Adoption and time savings have not yet been measured.
THE SCHOOL-TRIP SCENARIO
“We’re taking class 7a to Wilhelma. Ask parents whether their children can go home on their own afterwards.”
Connect the request to the class and the trip.
Show the proposed event and parent request.
Keep the calendar and family communication together.
Bring the response and its record back to the event.
The designed workflow below is illustrated with product-demo screens.
Project management · Founder & Designer
PlayJoob is a gamified project-management platform I am building from scratch, with visual maps, missions and team progression.
Project planning needed to feel more motivating and make team progress visible, rather than revolve only around task transactions.
The game-like experience still needed the structure and usability of a practical planning tool for real teams.
01 / PRODUCT MODEL
See the project as a shared space.
Keep planning connected to the work.
Make progress visible to the team.
Product-model illustration · Maps, missions and team progression.
As Founder and Product Designer, I owned the product concept and UX, built directly in code and recruited users for early testing.
Move beyond static boards with visual maps, missions and team progression, while keeping project planning at the centre.
Use an AI-assisted design-to-code workflow instead of relying on static mockups, to test real user flows earlier.
02 / BUILDING APPROACH
Founder-led product design and implementation.
A working, game-inspired planning experience that brings project maps, missions and team spaces into one interface.
I grew PlayJoob to 200 registered users without spending on marketing. An earlier milestone brought 40 users into initial testing.
03 / REPORTED OUTCOME
One dot = one registered user
Reported milestones · 40 initial test users preceded 200 registered users.
PROJECT VIDEO
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B2B SaaS · Acting Design Lead
lcmd is a construction-planning product across web and mobile. I led the redesign of its core experience and visual identity.
Complex planning workflows needed a clearer, more consistent experience across both platforms.
Cross-platform consistency, stakeholder alignment and implementation quality had to be addressed together.
01 / SYSTEM MODEL
Consistent patterns. Scalable visual language.
Core construction-planning experience.
A consistent cross-platform experience.
Logo, visual language and brand colours.
Design-system and identity work developed alongside the product redesign.
I owned end-to-end product design as Acting Design Lead: discovery, UX/UI, prototyping, validation and implementation support. I partnered with Product Management and Engineering, guided a junior designer and set standards through design reviews.
Develop the design system alongside the redesign, giving web and mobile a consistent visual language and scalable foundations.
Combine usability testing and prototypes with design reviews, Design QA and UI finishing in close collaboration with Engineering.
Refresh the logo, visual language and brand colour system alongside the product redesign and product communication.
02 / DELIVERY APPROACH
Close collaboration with Product Management and Engineering.
A redesigned cross-platform experience, a scalable design system and a refreshed product identity. AI-assisted concepts and prototypes supported exploration.
Product redesign and continuous optimization contributed to an NPS increase from −30 to a peak of +10.
03 / REPORTED OUTCOME
Before → reported peak
NPS scale · Two reported values, not a time series
Reported NPS: −30 → peak +10 · Redesign and continuous optimization contributed to the improvement.
Collaboration · Senior UX/UI
hyo was a collaborative-platform concept with gamification, designed to give remote colleagues a sense of being in the same office.
Translate the product vision into an everyday collaboration experience, not just a collection of video calls.
The concept needed to support both spontaneous and scheduled calls, alongside game mechanics for the shared workplace.
01 / SPATIAL CONCEPT
Make the shared workplace tangible.
See the people within the spatial office concept.
Concept illustration · Rooms, desks and colleague presence.
As Senior UX/UI Designer, I was responsible for the UX/UI concept of the collaborative platform.
The concept uses rooms, desks and colleague presence to make the virtual office tangible.
Bring spontaneous conversations and scheduled video calls into the same collaboration concept.
02 / CONVERSATION MODEL
Support the unplanned moments of working together.
Bring scheduled video calls into the same concept.
Interaction model · Spontaneous conversations and scheduled video calls.
A spatial office interface with rooms and colleague avatars, complemented by a team video-call experience.
Concept delivery
The product vision took shape as a concrete UX/UI concept for the shared office and video-call experience.
03 / DESIGN OUTPUT
A concrete UX/UI direction for the shared workplace.
Spatial interface with rooms and colleague avatars.
The complementary team-conversation experience.
Design output · UX/UI concept for the office and video-call experience.
Recruiting · Creative Director
YourWork was a mobile recruiting product built around short-form video mechanics for job discovery and publishing.
Turn familiar video interactions into a practical way to search for and publish job offers.
The concept needed to address both job discovery and job publishing. Product work ran alongside finding and interviewing new team members.
01 / PRODUCT MODEL
Video-based discovery and location-based search.
Create and publish job offers in the mobile concept.
Mobile product concept · Discovery and publishing.
As Creative Director, I owned product conception, business logic and UX/UI development. I also helped find and interview new team members.
Shape the mobile concept around short-form video for discovering and publishing job offers.
Use focused user tests to explore individual features and ideas within the product concept.
02 / VALIDATION APPROACH
Concept validation · Individual features explored through user testing.
A mobile experience covering job creation, video-based discovery and location-based search, shown in the product screens and demo.
Product concept & feature testing
Developed the product concept and UX/UI, with individual features and ideas explored through user testing.
03 / DESIGN OUTPUT
Publish an offer.
Explore through short-form video.
Find opportunities by location.
Product conception, business logic and UX/UI · Individual features explored through user testing.
PROJECT VIDEO
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Construction · Senior UX/UI
At Feil, Feil & Feil, I designed client products with a focus on the construction industry. The work shown covers time tracking and route documentation.
Make time tracking and documentation intuitive for craftsmen and route drivers, based on each client briefing.
Each brief had its own requirements and target users. These are separate client projects, not one combined application.
01 / PROJECT SCOPE
Working-time entries for craftsmen.
CLIENT PROJECTDocumentation for route drivers.
SEPARATE CLIENT PROJECTTwo separate client projects, each with its own brief.
As Senior UX/UI Designer, I translated client briefings into product-specific UX and interface designs.
The time-tracking design brings calendar selection, recorded hours and breaks into a focused set of screens.
The route app brings together route details, complaints and notes, reflecting the driver’s tasks.
02 / INFORMATION MODEL
Information model · Task-focused screens for each client context.
Mobile UX/UI concepts for working-time entries and route documentation, tailored to the respective client briefings.
Client design delivery
Created task-focused interface designs for two field-work contexts: recording working time and documenting routes.
03 / DELIVERY APPROACH
Client design delivery · Mobile UX/UI concepts tailored to each brief.
